David and Katherine Goodwin

The ebbs and flows of business

Not so long ago, the tumble weed was starting to blow around our office - we'd finished all our (paying) work, and had started to look into better marketing and advertising (the results of which are yet to appear). Up until now, we seem to have been lucky in attracting all our customers by word of mouth / referral.

Anyway, after a week of silence, the phone kept ringing. So, we went from near-nothing, to having to turn down work within a week.

So, I've decided - customers are just like buses - you wait for one, and then 4 come along at once. I just hope we're an attractive bus stop :-)

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